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This season, PENELOPE CHILVERS announces an exciting collaboration with conservation charity TUSK, to create a one-of-a-kind rucksack to raise awareness for wildlife conservation across Africa and celebrate their 25th anniversary.

The natural synergy between TUSK and PENELOPE CHILVERS became evident immediately, with both organizations working closely with the African continent. The ornate cartouche embroidered on the flap is emblematic of Tusk’s 25 years of excellent work, and the badges have been designed by African children on a “Coaching for Conservation” program.

These iron-on badges consist of children’s illustrations of some of Africa’s most treasured animals and endangered species. Each badge portrays the love and respect that local kids demonstrate towards their surroundings and endangered wildlife, adding a playful and fun touch to the ever-growing line of accessories within the PENELOPE CHILVERS brand.

For more information on this unique rucksack, visit