ABOUT KAY SIDES:
With a deep background in luxury, buying and creative directing, Kay Sides, has had an honored career in fashion at Chanel, Maxfield and HATCh Showroom. Rooted to integrity and her commitment to adding value to the fashion industry in every way possible, Kay has created dynamic holistic environments of progressive freedom, positivity and health.
Her acumen of developing products, brand strategizing, merchandising, and integrating marketing, messaging, and distribution in an astute and creative manner has been demonstrated throughout her career. Kay has had the pleasure of revitalizing the Lacoste brand for the US market in the early part of 2005, debuting Alexander McQueen’s McQ in the US, launching Yohji Yamamoto coming soon, building Soludos from a concept to a large scale business, as well assisting James Perse with design direction and strategy since 2005 – just to name a few. She walks what she talks and champions her teams to work with passion and create dimensional lives.
The spearhead of HATCh Showroom, Kay has created a unique, progressive environment that integrates art and design, to inspire and provoke. HATCh Showroom has expanded in Los Angeles, New York and Dallas and includes segments in luxury, contemporary, activewear, jewelry, footwear, special young designer projects, luxury streetwear, men’s and most recently lifestyle. Consulting and Communication segments have also evolved to be part of the HATCh umbrella of services provided.
With the deep authentic relationships Kay possesses in the marketplace, she is a respected force, a brand builder, a tastemaker and visionary creative innovator. The HATCh consulting segment has grown to include instrumental guidance in social justice projects that use fashion as their platform, helping build new brands from a mere concept and idea, adding merchandising and product development support to both large corporate brands and specialty independent ones, consulting with large scale trade shows to current long term international projects with the largest luxury retailer in China.
Service has also been an enormous focus for Kay and from HATCh’s inception its been integrated into its business model. HATCh has participated in community support for paras los ninos, dress for success, creating holiday parties for my friends place, for 3 years in a row the pediatric oncology department at Mount Sinai. The service segment also HATChed in partnering with fashion girls for humanity in helping raise over $300k in funds for aid relief for the Japan tsunami that went directly to Architects for Humanity and Waves for Water. Another $200k was raised for Waves for Water in support of Hurricane Sandy. The Waves relationship continued with HATCh raising funding for 300 water filters that Kay and her team flew to Nicaragua with the Waves for Water team to install them. More service activity followed to raise $18k for woolsey fire relief.
R0AM was created a year and a half ago with the commitment and passion to produce an incredibly well made, comfortable shoe that embodied performance attributes as well as being fashionable, cool and uber comfy. Simultaneously, the R0AM foundation was also created to offer as many outside experiences in nature to children. Last year 75 3rd graders from East LA were taken on their first hike. Led by one of Yosemite’s foremost enviornmentalist and naturalist a beautiful day was had by all.
Fashion is not all that Kay does… a former ballerina, lifelong vegetarian turned vegan, and yoga teacher Kay is a proud mother, who is extremely present to guiding her teams to create and live full and dimensional lives. She is deeply committed to health, sport, fitness, adventure and service. Her daily life encompasses boxing, yoga, running, and when she can squeeze it in, rock climbing! Her newest passion is endurance adventure backpacking, with her most recent adventure summiting Mount Kilimanjaro – one of the 7 peaks of the world. A lifelong learner, traveler and student, Kay has achieved sport nutrition and plant-based certifications, and has a deep passion for learning more about “foods as healing for the body”. She is currently enrolled in deeper yoga training as well as sports nutrition and kinesiology studies. She loves teaching yoga, meditation, pranayama, and myofascial release to her teams and weekly yoga is on the books every Friday in LA and whenever she’s in NY.
HATCh Showroom is the result of a culmination of years in the fashion industry and lifelong passion of fashion and art.
Since the showroom’s inception, the clear vision of HATCh was to create a progressive and dimensional lifestyle showroom, which would be the first of its kind in the United States to include segments of contemporary jewelry, fine jewelry, footwear, womens and mens.
Over the past 15 years, branding and innovation became HATCh’s forte. HATCh has had the great privilege of launching, building and managing brands like Victoria Beckham, James Perse, Stance, JRB Woolrich, Madeworn, Alexis Bittar, Kelly Wearstler, Lacoste, Alexander McQueen MCQ, Yohji Yamamoto – Coming Soon, Soludos, Visvim, Aviator Nation, Naadam, Banjanan, FILA special projects, P.E. Nation, to name a few. The original vision has not changed and HATCh has expanded to larger spaces in Los Angeles, New York and Dallas. Segmented businesses such as jewelry, footwear, active wear, special young designer projects, mens sportswear and most recently lifestyle (which includes TASCHEN books, caddis readers) continue to be a significant part of the matrix.
Additional segments such as consulting and communications are also part of HATCh’s landscape. Desiring to help more brands flourish, HATCh offers consulting services for those in the luxury segment, private labels, commercial brands, as well as start-ups. With the ever-growing need for clients to create monetized press and social media strategies, HATCh is now home to a reputable communications division.