HATCh Showroom is the result of a culmination of years in the fashion industry and lifelong passion of fashion and art.

Since the showroom’s inception, the clear vision of HATCh was to create a progressive and dimensional lifestyle showroom, which would be the first of its kind in the United States to include segments of contemporary jewelry, fine jewelry, footwear, womens and mens. Kay Sides and business partner Betsee Isenberg opened HATCh with Katayone Adeli, Rick Owens, Devon McCleary Jewelry, Lena Wald Jewelry, FiFi and Romeo, Pauline, SOLD, and James Perse.

Over the past 13 years, branding and innovation became HATCh’s forte. They’ve had the great privilege of launching, building and managing brands like Victoria Beckham, VPL, Giles and Brother, Kelly Wearstler, Lacoste, Alexander McQueen MCQ, Yohji Yamamoto – Coming Soon, Paul and Joe Sister, Charlotte Ronson, Chip and Pepper, Costello Tagliapietra to name a few. The original vision has not changed and HATCh has expanded to larger spaces in Los Angeles, New York and Dallas. Segmented businesses such as jewelry, footwear, active wear, special young designer projects and mens’ continue to become a significant part of the matrix.

Additional segments such as consulting and communications are also part of HATCh’s landscape. Desiring to help more brands flourish, HATCh offers consulting services for those in the luxury segment, private labels, commercial brands, as well as start-ups. With the ever-growing need for clients to create monetized press and social media strategies, HATCh is now home to a reputable communications division.


Kay Sides, has had an honored career in fashion: Chanel, Maxfield and HATCh.

Rooted to integrity and her commitment to adding value to the fashion industry in every way possible, Kay has created dynamic holistic environments of progressive freedom, positivity and health. She walks what she talks and champions her teams to work with passion and create dimensional lives. The spearhead of HATCh, Kay has created a unique, progressive environment that integrates art and design, to inspire and provoke.

Fashion is not all that Kay does… a lifelong vegetarian turned vegan, Kay is a proud mother, who is deeply committed to health, sport, fitness, adventure and service Her daily life encompasses strength training, rock climbing, yoga, running, cycling, crossfit and newest passion, triathlons. A lifelong learner and student, Kay has achieved sport nutrition and plant-based certifications, and has a deep passion for learning more about “foods as healing for the body”. She has just completed a teacher training certification in yoga and says it’s just the tip of the iceberg.

The more authentic and truthful a relationship you have with yourself; you will slowly begin to see every single aspect about your life is about service and serving others” – Kay Sides