HATCh Showroom is the result of a culmination of years in the fashion industry and lifelong passion of fashion and art.

Since the showroom’s inception, the clear vision of HATCh was to create a progressive and dimensional lifestyle showroom, which would be the first of its kind in the United States to include segments of contemporary jewelry, fine jewelry, footwear, womens and mens. Kay Sides and business partner Betsee Isenberg opened HATCh with Katayone Adeli, Rick Owens, Devon McCleary Jewelry, Lena Wald Jewelry, FiFi and Romeo, Pauline, SOLD, and James Perse.

Over the past 13 years, branding and innovation became HATCh’s forte. They’ve had the great privilege of launching, building and managing brands like Victoria Beckham, James Perse, Stance, JRB Woolrich, Madeworn, Alexis Bittar, Giles and Brother, Kelly Wearstler, Lacoste, Alexander McQueen MCQ, Yohji Yamamoto – Coming Soon, Soludos, Chip and Pepper, Visvim, Aviator Nation, KORAL, to name a few. The original vision has not changed and HATCh has expanded to larger spaces in Los Angeles, New York and Dallas. Segmented businesses such as jewelry, footwear, active wear, special young designer projects, luxury streetwear and mens sportswear continue to become a significant part of the matrix.

Additional segments such as consulting and communications are also part of HATCh’s landscape. Desiring to help more brands flourish, HATCh offers consulting services for those in the luxury segment, private labels, commercial brands, as well as start-ups. With the ever-growing need for clients to create monetized press and social media strategies, HATCh is now home to a reputable communications division.


With a deep background in luxury, buying and creative directing, Kay Sides, has had an honored career in fashion at Chanel, Maxfield and HATCh Showroom. Rooted to integrity and her commitment to adding value to the fashion industry in every way possible, Kay has created dynamic holistic environments of progressive freedom, positivity and health.

Her acumen of developing products, brand strategizing, merchandising, and integrating marketing, messaging, and distribution in an astute and creative manner has been demonstrated throughout her career. Kay has had the pleasure of revitalizing the Lacoste brand for the US market in 2000, debuting Alexander McQueen’s McQ in the US, launching Yohji Yamamoto coming soon, building Soludos from a concept to a large scale business, as well assisting James Perse with design direction and strategy since 1999 – just to name a few. She walks what she talks and champions her teams to work with passion and create dimensional lives.

The spearhead of HATCh Showroom, Kay has created a unique, progressive environment that integrates art and design, to inspire and provoke. HATCh Showroom has expanded in Los Angeles, New York and Dallas and includes segments in luxury, contemporary, activewear, jewelry, footwear, special young designer projects, luxury streetwear and mens. Consulting and Communication segments have also evolved to be part of the HATCh umbrella of services provided.

With the deep authentic relationships Kay possesses in the marketplace, she is a respected force, a brand builder, a tastemaker and visionary creative innovator. The HATCh consulting segment has grown to include instrumental guidance in social justice projects that use fashion as their platform, helping build new brands from a mere concept and idea, adding merchandising and product development support to both large corporate brands and specialty independent ones, consulting with large scale trade shows to current long term international projects with the largest luxury retailer in China.

Fashion is not all that Kay does… a former ballerina, lifelong vegetarian turned vegan, and yoga teacher Kay is a proud mother, who is extremely present to guiding her teams to create and live full and dimensional lives. She is deeply committed to health, sport, fitness, adventure and service. Her daily life encompasses boxing, yoga, running, and cycling, and when she can squeeze it in, rock climbing! Her newest passion is endurance adventure backpacking. A lifelong learner, traveler and student, Kay has achieved sport nutrition and plant-based certifications, and has a deep passion for learning more about “foods as healing for the body”. She is currently enrolled in deeper yoga training as well as sports nutrition and kinesiology studies. She loves teaching yoga, meditation, pranayama, and myofascial release to her teams and weekly yoga is on the books every Friday in LA and whenever she’s in NY.