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	<title>HATCh &#187; Blog</title>
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	<link>http://hatchinc.com</link>
	<description>Showroom galleries in New York, Los Angeles, and Dallas</description>
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		<title>Mission to Mars</title>
		<link>http://hatchinc.com/blog/2012/05/19/mission-to-mars/</link>
		<comments>http://hatchinc.com/blog/2012/05/19/mission-to-mars/#comments</comments>
		<pubDate>Sat, 19 May 2012 05:16:48 +0000</pubDate>
		<dc:creator>Nicole</dc:creator>
				<category><![CDATA[Discover]]></category>
		<category><![CDATA[NASA]]></category>
		<category><![CDATA[NIKEcraft]]></category>
		<category><![CDATA[Park Avenue Armory]]></category>
		<category><![CDATA[Tom Sachs]]></category>

		<guid isPermaLink="false">http://hatchinc.com/?p=2480</guid>
		<description><![CDATA[&#160; If you&#8217;re in New York this Spring, don&#8217;t miss out on the chance to see Space Program: Mars at the Park Avenue Armory.  Painter, sculptor and installation artist Tom Sachs has transformed the 55,000 square foot space into a monumental installation and interactive performance art piece that examines everything from NASA, our compulsion to explore<a href="http://hatchinc.com/blog/2012/05/19/mission-to-mars/" class="read-more">&#160; Continue Reading &#187;</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://hatchinc.com/blog/2012/05/19/mission-to-mars/tom-sachs-5-15-12-1/" rel="attachment wp-att-2481"><img class="alignnone size-full wp-image-2481" title="hatch_showroom_tom-sachs-5-15-12-1" src="http://hatchinc.com/wp-content/uploads/2012/05/tom-sachs-5-15-12-1.jpg" alt="" width="560" height="452" /></a></p>
<p>&nbsp;</p>
<p><a href="http://hatchinc.com/blog/2012/05/19/mission-to-mars/nike-tom-sachs-nike-craft-space-program-mars-1/" rel="attachment wp-att-2483"><img class="alignnone size-full wp-image-2483" title="hatch_showroom_tomsachs2" src="http://hatchinc.com/wp-content/uploads/2012/05/Nike-Tom-Sachs-nike-craft-space-program-mars-1.jpg" alt="" width="567" height="377" /></a></p>
<p>If you&#8217;re in New York this Spring, don&#8217;t miss out on the chance to see <em><a href="http://www.armoryonpark.org/index.php/programs_events/detail/tom_sachs_space_program/">Space Program: Mars</a></em> at the Park Avenue Armory.  Painter, sculptor and installation artist Tom Sachs has transformed the 55,000 square foot space into a monumental installation and interactive performance art piece that examines everything from NASA, our compulsion to explore outer space, and American pop culture.</p>
<p><span id="more-2480"></span></p>
<p>Because it&#8217;s a &#8220;working mission&#8221; you can chat with various artists on site who are performing their daily tasks dressed in matching khakis, striped ties and sneakers.  Which brings us to the next subject&#8230; a collaboration with Nike to celebrate the exhibit called <a href="http://nikecraft.com/">NIKEcraft</a> - a capsule collection of sneakers, jackets and accessories to outfit you for your next expedition to Mars!</p>
<p><a href="http://hatchinc.com/blog/2012/05/19/mission-to-mars/nike-tom-sachs-nike-craft-space-program-mars-mars_yard_tomsachsnike/" rel="attachment wp-att-2482"><img class="alignnone size-full wp-image-2482" title="hatch_showroom_NikeTomSachs1" src="http://hatchinc.com/wp-content/uploads/2012/05/Nike-Tom-Sachs-nike-craft-space-program-mars-Mars_Yard_TomSachsNike.jpg" alt="" width="567" height="405" /></a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<title>HATCh Summer Inspiration Boards: Brittany Harvey</title>
		<link>http://hatchinc.com/blog/2012/05/18/hatch-summer-inspiration-boards-brittany-harvey/</link>
		<comments>http://hatchinc.com/blog/2012/05/18/hatch-summer-inspiration-boards-brittany-harvey/#comments</comments>
		<pubDate>Fri, 18 May 2012 17:08:56 +0000</pubDate>
		<dc:creator>Sophie</dc:creator>
				<category><![CDATA[Inspire]]></category>
		<category><![CDATA[braids]]></category>
		<category><![CDATA[brittany harvey]]></category>
		<category><![CDATA[hatch]]></category>
		<category><![CDATA[inspiration board]]></category>
		<category><![CDATA[lace]]></category>
		<category><![CDATA[sailing]]></category>
		<category><![CDATA[staff]]></category>
		<category><![CDATA[stripes]]></category>
		<category><![CDATA[summer]]></category>

		<guid isPermaLink="false">http://hatchinc.com/?p=2470</guid>
		<description><![CDATA[White. Stripes. Floral. Lace. Braids. Sand. Sunshine. Family. The desert. Road trips. Sailing. Bicycles. Popsicles. BBQ&#8217;s. My summer inspiration board for 2012 in words. &#8211; Britt]]></description>
			<content:encoded><![CDATA[<p><a href="http://hatchinc.com/blog/2012/05/18/hatch-summer-inspiration-boards-brittany-harvey/summer-inspiration-britt/" rel="attachment wp-att-2471"><img class="aligncenter size-large wp-image-2471" title="hatch_showroom_Summerinspiration_Britt.jpg" src="http://hatchinc.com/wp-content/uploads/2012/05/Summer-Inspiration-Britt-690x517.jpg" alt="" width="690" height="517" /></a></p>
<p style="text-align: center;">White. Stripes. Floral. Lace. Braids. Sand. Sunshine. Family. The desert. Road trips. Sailing. Bicycles. Popsicles. BBQ&#8217;s.</p>
<p style="text-align: center;">My summer inspiration board for 2012 in words. &#8211; Britt</p>
]]></content:encoded>
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		<title>Camilla Skovgaard Press</title>
		<link>http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/</link>
		<comments>http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/#comments</comments>
		<pubDate>Fri, 18 May 2012 00:38:25 +0000</pubDate>
		<dc:creator>Kay</dc:creator>
				<category><![CDATA[@HATCh]]></category>
		<category><![CDATA[accessory]]></category>
		<category><![CDATA[camilla skovgaard]]></category>
		<category><![CDATA[hatch showroom]]></category>
		<category><![CDATA[heels]]></category>
		<category><![CDATA[press]]></category>
		<category><![CDATA[style]]></category>

		<guid isPermaLink="false">http://hatchinc.com/?p=2412</guid>
		<description><![CDATA[&#160;]]></description>
			<content:encoded><![CDATA[<div id="attachment_2413" class="wp-caption alignnone" style="width: 511px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-4-58-15-pm/" rel="attachment wp-att-2413"><img class="size-full wp-image-2413 " title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-4.58.15-PM.png" alt="" width="501" height="767" /><span id="more-2412"></span></a><p class="wp-caption-text">MADISON AU JUNE 2012</p></div>
<div id="attachment_2414" class="wp-caption alignnone" style="width: 554px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-4-58-26-pm/" rel="attachment wp-att-2414"><img class="size-full wp-image-2414 " title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-4.58.26-PM.png" alt="" width="544" height="764" /></a><p class="wp-caption-text">MARIE CLAIRE APRIL 2012</p></div>
<div id="attachment_2415" class="wp-caption alignnone" style="width: 565px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-4-58-36-pm/" rel="attachment wp-att-2415"><img class="size-full wp-image-2415 " title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-4.58.36-PM.png" alt="" width="555" height="752" /></a><p class="wp-caption-text">MADISON AU MAY 2012</p></div>
<div id="attachment_2416" class="wp-caption alignnone" style="width: 579px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-4-58-50-pm/" rel="attachment wp-att-2416"><img class="size-full wp-image-2416 " title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-4.58.50-PM.png" alt="" width="569" height="764" /></a><p class="wp-caption-text">IRISH TATLER MAY 2012</p></div>
<p>&nbsp;</p>
<div id="attachment_2418" class="wp-caption alignnone" style="width: 618px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-4-59-14-pm/" rel="attachment wp-att-2418"><img class="size-full wp-image-2418" title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-4.59.14-PM.png" alt="" width="608" height="764" /></a><p class="wp-caption-text">FT &quot;HOW TO SPEND IT&#39; APRIL 13 2012</p></div>
<div id="attachment_2442" class="wp-caption alignnone" style="width: 454px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-4-59-24-pm/" rel="attachment wp-att-2442"><img class="size-full wp-image-2442" title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-4.59.24-PM.png" alt="" width="444" height="603" /></a><p class="wp-caption-text">FLAUNT APRIL 2012</p></div>
<div id="attachment_2443" class="wp-caption alignnone" style="width: 557px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-4-59-34-pm/" rel="attachment wp-att-2443"><img class="size-full wp-image-2443" title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-4.59.34-PM.png" alt="" width="547" height="737" /></a><p class="wp-caption-text">SURFACE FEBRUARY 2012</p></div>
<div id="attachment_2444" class="wp-caption alignnone" style="width: 571px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-4-59-52-pm/" rel="attachment wp-att-2444"><img class="size-full wp-image-2444" title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-4.59.52-PM.png" alt="" width="561" height="742" /></a><p class="wp-caption-text">SURFACE FEBRUARY 2012</p></div>
<div id="attachment_2445" class="wp-caption alignnone" style="width: 554px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-5-00-04-pm/" rel="attachment wp-att-2445"><img class="size-full wp-image-2445" title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-5.00.04-PM.png" alt="" width="544" height="764" /></a><p class="wp-caption-text">MARIE CLAIRE APRIL 2012</p></div>
<div id="attachment_2446" class="wp-caption alignnone" style="width: 627px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-5-00-17-pm/" rel="attachment wp-att-2446"><img class="size-full wp-image-2446" title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-5.00.17-PM.png" alt="" width="617" height="767" /></a><p class="wp-caption-text">HARPER&#39;S BAZAAR MARCH 2012</p></div>
<div id="attachment_2447" class="wp-caption alignnone" style="width: 549px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-5-00-28-pm/" rel="attachment wp-att-2447"><img class="size-full wp-image-2447" title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-5.00.28-PM.png" alt="" width="539" height="764" /></a><p class="wp-caption-text">INSTYLE NOVEMBER 2011</p></div>
<div id="attachment_2448" class="wp-caption alignnone" style="width: 571px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-5-00-40-pm/" rel="attachment wp-att-2448"><img class="size-full wp-image-2448" title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-5.00.40-PM.png" alt="" width="561" height="756" /></a><p class="wp-caption-text">HARPER&#39;S BAZAAR DECEMBER 2011</p></div>
<div id="attachment_2449" class="wp-caption alignnone" style="width: 503px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-5-00-55-pm/" rel="attachment wp-att-2449"><img class="size-full wp-image-2449" title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-5.00.55-PM.png" alt="" width="493" height="661" /></a><p class="wp-caption-text">GLAMOUR AUGUST 2011</p></div>
<div id="attachment_2450" class="wp-caption alignnone" style="width: 671px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-5-01-13-pm/" rel="attachment wp-att-2450"><img class="size-full wp-image-2450" title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-5.01.13-PM.png" alt="" width="661" height="830" /></a><p class="wp-caption-text">I-INDEPENDENT SEPTEMBER 29 2011</p></div>
<div id="attachment_2451" class="wp-caption alignnone" style="width: 613px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-5-01-24-pm/" rel="attachment wp-att-2451"><img class="size-full wp-image-2451" title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-5.01.24-PM.png" alt="" width="603" height="839" /></a><p class="wp-caption-text">GRAZIA OCTOBER 24 2011</p></div>
<div id="attachment_2452" class="wp-caption alignnone" style="width: 587px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-5-01-33-pm/" rel="attachment wp-att-2452"><img class="size-full wp-image-2452" title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-5.01.33-PM.png" alt="" width="577" height="795" /></a><p class="wp-caption-text">FLAUNT WINTER 2011</p></div>
<div id="attachment_2453" class="wp-caption alignnone" style="width: 608px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-5-01-45-pm/" rel="attachment wp-att-2453"><img class="size-full wp-image-2453" title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-5.01.45-PM.png" alt="" width="598" height="854" /></a><p class="wp-caption-text">VOLT NOVEMBER 2011 COVER</p></div>
<div id="attachment_2454" class="wp-caption alignnone" style="width: 554px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-5-01-58-pm/" rel="attachment wp-att-2454"><img class="size-full wp-image-2454" title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-5.01.58-PM.png" alt="" width="544" height="861" /></a><p class="wp-caption-text">GRAZIA DECEMBER 12 2011</p></div>
<div id="attachment_2455" class="wp-caption alignnone" style="width: 638px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-5-02-07-pm/" rel="attachment wp-att-2455"><img class="size-full wp-image-2455" title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-5.02.07-PM.png" alt="" width="628" height="866" /></a><p class="wp-caption-text">INSTYLE OCTOBER 2011</p></div>
<div id="attachment_2456" class="wp-caption alignnone" style="width: 638px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-5-02-20-pm/" rel="attachment wp-att-2456"><img class="size-full wp-image-2456" title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-5.02.20-PM.png" alt="" width="628" height="860" /></a><p class="wp-caption-text">INSTYLE JUNE 2011</p></div>
<div id="attachment_2457" class="wp-caption alignnone" style="width: 664px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-5-02-54-pm/" rel="attachment wp-att-2457"><img class="size-full wp-image-2457" title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-5.02.54-PM.png" alt="" width="654" height="866" /></a><p class="wp-caption-text">MARIE CLAIRE AUGUST 2011</p></div>
<div id="attachment_2458" class="wp-caption alignnone" style="width: 644px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-5-03-11-pm/" rel="attachment wp-att-2458"><img class="size-full wp-image-2458" title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-5.03.11-PM.png" alt="" width="634" height="855" /></a><p class="wp-caption-text">TUSH AUTUMN/WINTER 2011</p></div>
<div id="attachment_2459" class="wp-caption alignnone" style="width: 621px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-5-03-40-pm/" rel="attachment wp-att-2459"><img class="size-full wp-image-2459" title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-5.03.40-PM.png" alt="" width="611" height="707" /></a><p class="wp-caption-text">WWD AUTUMN/WINTER ACCESSORIES GUIDE</p></div>
<div id="attachment_2460" class="wp-caption alignnone" style="width: 574px"><a href="http://hatchinc.com/blog/2012/05/18/camilla-skovgaard-press/screen-shot-2012-05-17-at-5-03-48-pm/" rel="attachment wp-att-2460"><img class="size-full wp-image-2460" title="camilla_skovgaard" src="http://hatchinc.com/wp-content/uploads/2012/05/Screen-shot-2012-05-17-at-5.03.48-PM.png" alt="" width="564" height="723" /></a><p class="wp-caption-text">VIBE JULY 2010</p></div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Celebrating C&amp;T Costello Tagliapietra</title>
		<link>http://hatchinc.com/blog/2012/05/18/2409/</link>
		<comments>http://hatchinc.com/blog/2012/05/18/2409/#comments</comments>
		<pubDate>Fri, 18 May 2012 00:11:11 +0000</pubDate>
		<dc:creator>Nicole</dc:creator>
				<category><![CDATA[@HATCh]]></category>
		<category><![CDATA[Anne V.]]></category>
		<category><![CDATA[Barneys New York]]></category>
		<category><![CDATA[costello tagliapietra]]></category>
		<category><![CDATA[Hilary Rhoda]]></category>
		<category><![CDATA[Tomoko Ogura]]></category>

		<guid isPermaLink="false">http://hatchinc.com/?p=2409</guid>
		<description><![CDATA[&#160; Last night, Estelle and I attended a cocktail party at Barney&#8217;s New York celebrating their launch of C&#38;T Costello Tagliapietra.  The event was hosted by models Anne V. and Hilary Rhoda and guests in attendance included Meredith Melling Burke from Vogue and Rachel Roy.  But our favorite part of the night was the refreshments:<a href="http://hatchinc.com/blog/2012/05/18/2409/" class="read-more">&#160; Continue Reading &#187;</a>]]></description>
			<content:encoded><![CDATA[<div id="attachment_2410" class="wp-caption alignnone" style="width: 700px"><a href="http://hatchinc.com/blog/2012/05/18/2409/img_4454/" rel="attachment wp-att-2410"><img class="size-large wp-image-2410" title="hatch_showroom_barneys party " src="http://hatchinc.com/wp-content/uploads/2012/05/IMG_4454-690x515.jpg" alt="" width="690" height="515" /></a><p class="wp-caption-text">Estelle with Tomoko Ogura and Joyce Lin (2 of our favorite Barney&#39;s employees) in our favorite C&amp;T dress</p></div>
<p>&nbsp;</p>
<p>Last night, Estelle and I attended a cocktail party at Barney&#8217;s New York celebrating their launch of C&amp;T Costello Tagliapietra.  <span id="more-2409"></span>The event was hosted by models Anne V. and Hilary Rhoda and guests in attendance included Meredith Melling Burke from Vogue and Rachel Roy.  But our favorite part of the night was the refreshments: mini grilled cheese sandwiches, french fries and champagne!</p>
<p>Read more about it <a href="http://www.bloglovin.com/m/396/467219647/a/0/aHR0cCUzQSUyRiUyRmZlZWRzLmZhc2hpb25pc3RhLmNvbSUyRiU3RXIlMkZmYXNoaW9uaXN0YWNvbSUyRiU3RTMlMkZ0VDFFWnJXNVAyYyUyRg==">here!</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>First Descents Update</title>
		<link>http://hatchinc.com/blog/2012/05/16/first-descents-update/</link>
		<comments>http://hatchinc.com/blog/2012/05/16/first-descents-update/#comments</comments>
		<pubDate>Wed, 16 May 2012 14:44:39 +0000</pubDate>
		<dc:creator>Kay</dc:creator>
				<category><![CDATA[General Posts]]></category>

		<guid isPermaLink="false">http://hatchinc.com/?p=2391</guid>
		<description><![CDATA[&#160; &#160; &#160; &#160; &#160; &#160;]]></description>
			<content:encoded><![CDATA[<p><a href="http://hatchinc.com/blog/2012/05/16/first-descents-update/img-20120513-00094/" rel="attachment wp-att-2392"><img class="alignnone size-large wp-image-2392" title="hatch_showroom_IMG-20120513-00094" src="http://hatchinc.com/wp-content/uploads/2012/05/IMG-20120513-00094-690x517.jpg" alt="" width="690" height="517" /></a></p>
<p>&nbsp;</p>
<p><a href="http://hatchinc.com/blog/2012/05/16/first-descents-update/img-20120513-00096/" rel="attachment wp-att-2398"><img class="alignnone size-large wp-image-2398" title="hatch_showroom_IMG-20120513-00096" src="http://hatchinc.com/wp-content/uploads/2012/05/IMG-20120513-00096-690x517.jpg" alt="" width="690" height="517" /></a></p>
<p>&nbsp;</p>
<p><a href="http://hatchinc.com/blog/2012/05/16/first-descents-update/img-20120513-00103/" rel="attachment wp-att-2395"><img class="alignnone size-large wp-image-2395" title="hatch_showroom_IMG-20120513-00103" src="http://hatchinc.com/wp-content/uploads/2012/05/IMG-20120513-00103-690x517.jpg" alt="" width="690" height="517" /></a></p>
<p>&nbsp;</p>
<p><a href="http://hatchinc.com/blog/2012/05/16/first-descents-update/img-20120513-00102/" rel="attachment wp-att-2396"><img class="alignnone size-large wp-image-2396" title="hatch_showroom_IMG-20120513-00102" src="http://hatchinc.com/wp-content/uploads/2012/05/IMG-20120513-00102-690x517.jpg" alt="" width="690" height="517" /></a></p>
<p>&nbsp;</p>
<p><a href="http://hatchinc.com/blog/2012/05/16/first-descents-update/img-20120513-00099/" rel="attachment wp-att-2397"><img class="alignnone size-large wp-image-2397" title="hatch_showroom_IMG-20120513-00099" src="http://hatchinc.com/wp-content/uploads/2012/05/IMG-20120513-00099-690x517.jpg" alt="" width="690" height="517" /></a></p>
<p>&nbsp;</p>
<p><a href="http://hatchinc.com/blog/2012/05/16/first-descents-update/img-20120514-00114-1/" rel="attachment wp-att-2394"><img class="alignnone size-large wp-image-2394" title="hatch_showroom_IMG-20120514-00114 (1)" src="http://hatchinc.com/wp-content/uploads/2012/05/IMG-20120514-00114-1-690x517.jpg" alt="" width="690" height="517" /></a></p>
<p>&nbsp;</p>
<p><a href="http://hatchinc.com/blog/2012/05/16/first-descents-update/img-20120515-00117/" rel="attachment wp-att-2393"><img class="alignnone size-large wp-image-2393" title="hatch_showroom_IMG-20120515-00117" src="http://hatchinc.com/wp-content/uploads/2012/05/IMG-20120515-00117-e1337179433853-690x920.jpg" alt="" width="690" height="920" /></a></p>
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		<title>A World Without Labels or Limits</title>
		<link>http://hatchinc.com/blog/2012/05/16/a-world-without-labels-or-limits/</link>
		<comments>http://hatchinc.com/blog/2012/05/16/a-world-without-labels-or-limits/#comments</comments>
		<pubDate>Wed, 16 May 2012 14:14:37 +0000</pubDate>
		<dc:creator>Kay</dc:creator>
				<category><![CDATA[Sides of K]]></category>

		<guid isPermaLink="false">http://hatchinc.com/?p=2385</guid>
		<description><![CDATA[Quite ironic isn&#8217;t it that I help to build brands and yet I am such an anti label consumer and sporter (is that a word?). I believe there is a difference between labels and brands. A great brand equals trust whereas labels for me are a stamp of what we buy into believing that they<a href="http://hatchinc.com/blog/2012/05/16/a-world-without-labels-or-limits/" class="read-more">&#160; Continue Reading &#187;</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://hatchinc.com/blog/2012/05/16/a-world-without-labels-or-limits/bloggers-kay/" rel="attachment wp-att-2278"><img class="alignnone size-full wp-image-2278" title="bloggers-kay" src="http://hatchinc.com/wp-content/uploads/2012/05/bloggers-kay.jpg" alt="" width="203" height="137" /></a></p>
<p>Quite ironic isn&#8217;t it that I help to build brands and yet I am such an anti label consumer and sporter (is that a word?). I believe there is a difference between labels and brands. A great brand equals trust whereas labels for me are a stamp of what we buy into believing that they add or help create the perception of who we think we are or who we want to be&#8230;. <span id="more-2385"></span>If I carry this bag, the perception will be that I enjoy a certain lifestyle of luxury and disposable flexibility, if I sport this label, perhaps people will see me as a  cool, in the know artistic style maker, creator. Or if I wear this label perhaps I will be viewed as leading and encompassing a  sports driven lifestyle.</p>
<p>At the same time, the measure of the strength of the brand is reflected in the clarity of the message getting delivered by the label. Does what the brand think they represent translate into what the consumer thinks it does? In other words, what does sporting a label do for the consumer? Does the consumer understand and see the value? And then, do they buy into it?</p>
<p>I guess like everything else &#8211; we are all searching for that elusive constant desire for acceptance, recognition  and belonging. Look at me, see me, I belong to this tribe&#8230;&#8230;its all good, I guess the trick is navigating thru all the slick media campaigns alluring and promising what you will get by association and affiliation. Above all else make sure that YOU  wear the brand and not the other way around. Make sure its your choosing and not someone else&#8217;s. Guess that&#8217;s to be true about any other label we allow society, family, friends, loved ones, co workers to put on us. Whether it be &#8211; - he&#8217;s the cancer survivor, the guy with adhd, the widow, the kid who lost a parent, the teacher, the girl who didn&#8217;t finish college, etc&#8230;.. Don&#8217;t let anyone put ANY label on you. And by the way, don&#8217;t be afraid to wear as many of them as possible and all at the same time and enjoy them all!  :). Don&#8217;t be afraid to sport one label then the next day another. Especially with regards to fashion &#8211; have FUN &#8211; that&#8217;s what fashion is all about and sometimes labels move us away from. No labels, limits, or boundaries&#8230;..</p>
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		<title>Accessory of the week: Giles &amp; Brother Cuff</title>
		<link>http://hatchinc.com/blog/2012/05/16/accessory-of-the-week-giles-brother-cuff/</link>
		<comments>http://hatchinc.com/blog/2012/05/16/accessory-of-the-week-giles-brother-cuff/#comments</comments>
		<pubDate>Wed, 16 May 2012 10:00:42 +0000</pubDate>
		<dc:creator>Sophie</dc:creator>
				<category><![CDATA[@HATCh]]></category>
		<category><![CDATA[accessory]]></category>
		<category><![CDATA[cuff]]></category>
		<category><![CDATA[diamonds]]></category>
		<category><![CDATA[Giles and Brother]]></category>
		<category><![CDATA[jewelry]]></category>
		<category><![CDATA[silver]]></category>

		<guid isPermaLink="false">http://hatchinc.com/?p=2369</guid>
		<description><![CDATA[<p><img width="2448" height="3264" src="http://hatchinc.com/wp-content/uploads/2012/05/IMG_2561.jpg" class="attachment-post-thumbnail wp-post-image" alt="hatch_showroom_accessorywk1.jpg" title="hatch_showroom_accessorywk1.jpg" /></p><p style="text-align: center;">GILES &amp; BROTHER</p>
<p style="text-align: center;">CORTINA SILVER OXIDE CUFF W/ PAVE BLACK DIAMOND RHINESTONES</p>

<div style="text-align: -webkit-auto;"></div>
<p style="text-align: center;"><a href="http://hatchinc.com/blog/2012/05/16/accessory-of-the-week-giles-brother-cuff/img_2561/" rel="attachment wp-att-2370"><img class="aligncenter  wp-image-2370" title="hatch_showroom_accessorywk1.jpg" src="http://hatchinc.com/wp-content/uploads/2012/05/IMG_2561.jpg" alt="" width="529" height="705" /></a></p>
[gallery columns="4"]]]></description>
			<content:encoded><![CDATA[<p><img width="2448" height="3264" src="http://hatchinc.com/wp-content/uploads/2012/05/IMG_2561.jpg" class="attachment-post-thumbnail wp-post-image" alt="hatch_showroom_accessorywk1.jpg" title="hatch_showroom_accessorywk1.jpg" /></p><p style="text-align: center;">GILES &amp; BROTHER</p>
<p style="text-align: center;">CORTINA SILVER OXIDE CUFF W/ PAVE BLACK DIAMOND RHINESTONES</p>

<div style="text-align: -webkit-auto;"></div>
<p style="text-align: center;"><a href="http://hatchinc.com/blog/2012/05/16/accessory-of-the-week-giles-brother-cuff/img_2561/" rel="attachment wp-att-2370"><img class="aligncenter  wp-image-2370" title="hatch_showroom_accessorywk1.jpg" src="http://hatchinc.com/wp-content/uploads/2012/05/IMG_2561.jpg" alt="" width="529" height="705" /></a></p>
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