In a world where you can be anything, be unstoppable. OUR ETHOS Balance is the essential strength of our core.

We create fashion-forward activewear designed to empower women to live, look, and feel her best.

Founder’s Note
I don’t believe a woman has to choose between being one OR the other. She can be strong AND gentle, powerful AND humble, fierce AND kind. This appreciation for balance inspired my vision for Koral. Born and raised in Brazil, I studied art and design at the Universidade Anhembi Morumbi before moving to Los Angeles in 2006. Living in an ultra health-centric city, I learned to balance productivity and wellness as my lifestyle began to evolve. Unfortunately, when it came to shopping for workout gear, I found racks of ill-fitting leggings and sports bras that felt neither feminine nor fashionable. With an understanding of the female form through my experience in swimwear design, I set out to create activewear that harmonized fashion, form and fitness. In 2014, Koral launched its first collection of edgy, feminine silhouettes made from our signature line of high-tech fabrics. Through a design-with-purpose approach, our luxe-athleisure pieces balance technical innovation and iconic designs to fit the active lifestyle of today’s modern woman.
– Ilana Kugel, Founder and Creative Director


East Coast
Justine Paolone
West Coast
Hillary Kassis