Lena Wald first turned her passion for jewelry into a business in 1998 with the introduction of rings carved out of large solid pieces precious stones, such as ruby, turquoise and crystal. Lena immediately started to attract a sophisticated editorial and retail profile, appearing in such publications as W magazine and Vogue and stores such as Barneys New York and Maxfield.
Lena’s collections encompass not only the rarefied world of modern precious stones, but also trends that can capture a broader appeal. She created the diamond initial earrings that spiked a huge trend in personalized jewelry. Her creations are unique and always chic ranging from delicate designs that are simple yet elegant to show-stopping solid stone rings and bracelets made from the biggest pieces of semi-precious and precious stones that she can find.