Our Story

Over the years, HATCh has had the great privilege of launching, building and managing some of the most notable contemporary brands.

About Kay Sides

The spearhead of HATCh Showroom, Kay has created a unique, progressive environment that integrates art and design, to inspire and provoke. With the deep authentic relationships Kay possesses in the marketplace, she is a respected force, a brand builder, a tastemaker and visionary creative innovator.

Her acumen of developing products, brand strategizing, merchandising, and integrating marketing, messaging, and distribution in an astute and creative manner has been demonstrated throughout her career. Kay has had the pleasure of revitalizing the Lacoste brand for the US market in the early part of 2005, debuting Alexander McQueen’s McQ in the US, launching Yohji Yamamoto Coming Soon, building Soludos from a concept to a large scale business, as well assisting James Perse with design direction and strategy since 2005 – just to name a few. She walks what she talks and champions her teams to work with passion and create dimensional lives.

Fashion is not all that Kay does… a former ballerina, and yoga teacher, Kay is a proud mother, who is extremely present in guiding her teams to create and live full and dimensional lives. She is deeply committed to her home state of Hawaii, health, sport, fitness, adventure and service. Her daily life encompasses surfing, strength training, boxing, yoga, pilates and  running,  and when she can squeeze it in, rock climbing! Her newest passion is endurance adventure backpacking, with her most recent adventure summiting Mount Kilimanjaro – one of the 7 peaks of the world.  A lifelong learner, traveler and student, Kay has achieved sport nutrition and plant-based certifications, and has a deep passion for learning more about “foods as healing for the body”. She is currently enrolled in deeper yoga training as well as sports nutrition and kinesiology studies. She loves sharing nutrition, yoga, meditation, pranayama, and myofascial release to her teams.

About HATCh

Since the showroom’s inception, the clear vision of HATCh was to create a progressive and dimensional lifestyle showroom, which would be the first of its kind in the United States to include segments of contemporary jewelry, fine jewelry, footwear, womens and mens.

Over the past 18 years, branding and innovation became HATCh’s forte. HATCh has had  the great privilege of launching, building and managing brands like Victoria Beckham, James Perse, Stance, JRB Woolrich, Madeworn, Kelly Wearstler, Lacoste, Alexander McQueen MCQ, Yohji Yamamoto – Coming Soon, Soludos, Visvim, Aviator Nation, Banjanan, FILA special projects, P.E. Nation, Jenny Bird, ROAM to name a few. Segmented businesses such as jewelry, footwear, activewear, special young designer projects, mens sportswear and most recently lifestyle (which includes TASCHEN books, ) continue to be  a significant part of the matrix.

Additional segments such as consulting and communications are also part of HATCh’s landscape. Desiring to help more brands flourish, HATCh offers consulting services for those in the luxury segment, private labels, commercial brands, as well as start-ups. With the ever-growing need for clients to create monetized press and social media strategies, HATCh is now home to a reputable communications division.

The HATCh consulting segment has grown to include instrumental guidance in social justice projects that use fashion as their platform, helping build new brands from a mere concept and idea, adding merchandising and product development support to both large corporate brands and specialty independent ones, consulting with large scale trade shows to current long term international projects with the largest luxury retailer in China.

HATCh Showroom has expanded in Los Angeles, New York and Dallas and includes segments in luxury, contemporary,  jewelry, footwear, and special young designer projects.  Consulting and Communication segments have also evolved to be part of the HATCh umbrella of services provided.


Interested in working with us? Feel free to contact us for more information.